Founded in 2014, Birch Lane, a Wayfair Specialty Brand, is expanding beyond its online retail presence and into the realm of brick-and-mortar retail. Join the celebration of the opening of these inaugural stores – one in Sarasota, one in Boca Raton, and one nestled right here in the heart of Tampa Bay.
Save the date for the grand opening festivities at the new Tampa location, situated in International Plaza near Nordstrom, and the Sarasota store at The Mall at University Town Center. For one day only, Saturday, March 23, from 11 a.m. to 2 p.m. this exclusive event will feature:
- Special discounts, including 15% off your entire in-store purchase (valid only on 3/23)
- An exhilarating $1,000 shopping spree raffle
- Live DJ performances
- Refreshments
Experience Birch Lane in-person for the very first time while taking advantage of these limited-time offers. The countdown is on, but you can plan your visit now to experience it all firsthand! Click here to visit the store landing page for more details and to prep for your upcoming shopping haul at the brand new store bringing Birch Lane to life!
Step into the spacious 8,000 square-foot showroom and immerse yourself in the timeless allure of Birch Lane. From cherished classics to the latest trends, the entire collection beckons, awaiting your discovery. Feel the plush comfort of luxurious sofas and beds or peruse an array of tabletop treasures and decor. Experience firsthand the essence of Birch Lane as an expert staff stands ready to assist, offering design insights and inspiration.
Some of the benefits of shopping in-store include:
- Experiencing the product in real life– Get inspired by the styling, feel the fabric, sit on the furniture and take home free swatches.
- Receive complimentary Design Services from a team of expert designers – for projects both big and small.
- Shipping is always fast and free– Take home the little stuff right away and receive larger items in as little as two days .
“We launched a refresh of the Birch Lane brand in early 2023, and having physical retail locations that could bring the brand to life for our customers had always been a part of our plan,” says Taylor Fitzpatrick, the General Manager of Birch Lane.
“Now, with our updated brand positioning live, we’re ready to step forward into our physical retail journey and let customers really experience Birch Lane in a way they haven’t been able to before.”
“Online shopping has a lot to offer in terms of ease and convenience,” Fitzpatrick continues, “but we also know that many of our customers want to see our products and experience the brand in person. Our new stores give customers the opportunity to do that – but they also offer so much more. They’re also a place to gather, make connections, and get support and guidance from our expert staff on-site. Whether it’s consulting with our design experts on projects big or small at our Design Studio or testing that new couch to make sure it’s just right, we’re here to help our customers create a home where life’s many moments can unfold.”
Why choose Birch Lane? The answer lies in the classic furniture and decor brand’s commitment to curate a diverse selection that focuses on classic styles made for today – from traditional to farmhouse and coastal too. Each piece is meticulously chosen, embodying a standard of durability and artistry that ensures unparalleled quality at unbeatable prices.
Embark on a journey with Birch Lane, where classic sophistication meets modern convenience. Whether browsing in-store, at birchlane.com or on the mobile app, discover the ease and elegance of Birch Lane, where timeless style awaits.
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