CEO Jessica Eckley is a veteran in the sports and entertainment industry. Before launching Crackerjack Media in 2014, both she and COO Jennifer Renspie managed marketing efforts for professional sports teams and one of the nation’s top-ranked venues. At Crackerjack, they leverage their collective 40 years of expertise to provide public relations and marketing services to clients, including Live Nation, Johns Hopkins All Children’s Hospital, Tampa Bay Super Bowl LV, WWE and Tampa’s signature Gasparilla events.

“Some days you’re a marketer, some a PR pro and other days you’re just hustling with an operations task to make sure an event goes smoothly,” Renspie explains. “We bring that relentless, in-the-trenches approach to our client work.”

A fourth-generation Tampa native, Eckley prides herself on the opportunities Crackerjack has had to highlight what makes Tampa such a wonderful place to both live and visit.

“From the moment someone comes to your city until the last seconds tick away at an event, you are cultivating experiences and creating memories,” Eckley says.