A light bulb moment led Michele Krohn to launch her business. She was marketing for BayCare Health when Krohn identified an opportunity to grow specialty physicians’ practices. With her vision, she started Full Circle PR in 2007. Offering a wide range of services, the company prides itself in customization.

“We learn the needs and goals of each practice and write a unique marketing plan, forging true partnerships,” Krohn says.

Full Circle has assisted nearly 300 medical practices and centers across 17 states, from solo practitioners to medical conglomerates and hospitals, establishing proven results. The company helped one practice achieve a 137% return on investment in one year; brought another practice 53 more heart surgeries in nine months; and grew a different practice from nine doctors to 25 in eight years.

Recently, Krohn recognized another healthcare need.  Michele partnered with the developers of Quick Patient, a smartphone app that allows patients to save personal and family medical histories for quick appointment check-in and information transfers via scanning QR codes. The app works universally with cloud-based EMR systems.

“Quick Patient streamlines the check-in process reducing information transcription errors and later data correction. It can also reduce patient wait time,” Krohn shares.

Full Circle’s accomplishments have gained attention. The company was named Tampa’s Best Public Relations Agency in 2021. Krohn’s husband, attorney Michael Krohn, became vice president in 2013. Full Circle gives back by donating time and resources to nonprofit Clothes to Kids Inc.

“I believe it’s important to discover what you love to do and find the courage to pursue your dreams.  To me, that’s the key to having joyous work-life balance,” Krohn says.