There’s something dynamic happening within the walls of Haddy, a St. Petersburg tech company that’s revolutionizing furniture manufacturing. Inside its microfactory, six large-scale robots build tables, chairs and other 3D-printed furniture—furniture that’s not only beautiful and comfortable but made from 100% recycled materials and is also 100% recyclable.
Co-founded by John “Jay” Rogers, Haddy (Heroic Agile Design Durable Yours) was created to address the challenges of the furniture industry by harnessing the capacity of today’s most advanced AI and automation technology while improving the plight of our planet. For decades, with so many furniture manufacturers located outside of the United States, the industry has been slow and unresponsive, with imported products causing a major increase in shipping costs, pollution and, most of all, time from production to delivery.
“When I dreamed of starting Haddy, I wanted to bring technology, design and manufacturing together so that innovation, sustainability and STEAM jobs could flourish in the cities where we build our products,” says Rogers.
“We print with fully recycled and recyclable materials and have built our business as a closed-loop system to keep products out of landfills. Instead, unlike traditional furniture manufacturers, Haddy products can be returned to us and re-printed into beautiful new furniture.”
With Haddy, Rogers and his team have created a fully sustainable organization, offering solutions that reduce shipping costs, eliminate waste and bring jobs back to the United States. Their products, which are sold exclusively to retailers, hospitality organizations and commercial businesses, range from tables and chairs to office furnishings and more.
Before Haddy, Rogers founded Local Motors in Phoenix, Arizona, a manufacturing company that produced the very first 3D-printed car in 2014. The “Strati” took 44 hours to produce, was completely drivable and earned Rogers and Local Motors a Guinness World Record. Although the world was not quite ready for a 3D-printed car, Rogers knew the potential of this technology could dramatically change the way products are manufactured–and brought his forward-thinking and vision to an industry that was ready: furniture.
Founded in 2021, Haddy’s future is bright, with a five-year plan that includes having a total of six microfactories, three located in major metropolitan cities in the U.S. and three outside the country. St. Petersburg will remain the company’s main headquarters and microfactory and will soon offer a Haddy Masterminds Program for those in the architecture and design fields.
With its chic, sustainable products, Haddy continues to make a positive impact on the planet and the furniture industry. And while the robots are churning out an average of 700 products a week, it’s the people in the process that make Haddy so special. Its team of designers, engineers and technology experts are true alchemists–not only dreaming of a better world, but using their talents to bring it to fruition.
Check out these Hurricane Resources. Looking to advertise with us? Find out more here.
