Heart-led entrepreneur Jenn Viollis Smith is the founder of Fit Couture Collection, a women-owned athleisure brand inspired by her background in virtual fitness.
This Year’s Focus: Growing locally, deepening community and bringing women together in real life.
Jenn created the brand to design stylish, performance-driven apparel that supports diverse body types.
What began as a home-based passion project has grown into a lifestyle brand rooted in confidence and inclusivity. This year, Jenn opened her first retail space in SoHo Tampa and will continue collaborating with women entrepreneurs across the community.
Fit Couture Collection
404 S. Howard Ave., Tampa
@fitcouturecollection | fitcouturecollection.com
