Tampa Confidential: Sherrel Sampson

Canviiy is an innovative, fast-growing organic-based health and wellness brand. Canviiy has a growing domestic and international customer base and successful partnerships with Tampa International Airport, Moffitt Cancer Center and USF Health. Canviiy has been featured by renowned media outlets including Allure, Well+Good, POPSUGAR, ESSENCE, Black Enterprise and was named a semi-finalist in the HSN/Good Housekeeping Entrepreneurs’ Competition. [Editor’s note: Canviiy was also included in Beyoncé’s directory of Black-owned business directory on beyonce.com] Canviiy products are available in over 250 retail locations, including Target stores.

I recognized a significant void in the hair care industry when I experienced a persistent itchy scalp and couldn’t find an adequate solution. I researched many anti-itch products and brands to find that many were based in harsh ingredients and contained petroleum and mineral oils that clog the scalp. After trying several products that provided very little relief, I was inspired to formulate botanical-based scalp care products. With a team of organic experts and a strong desire for a perfect product, Canviiy pioneered the ScalpBliss™ Collection, proven to be the most long-lasting organic-based scalp irritation solution on the market today. The Tampa Bay community has been a tremendous source of support for our brand. Furthermore, our amazing partners at Moffitt Cancer Center, Tampa International Airport and USF were instrumental in building community relationships and helping us grow our regional consumer base.

My favorite spot for a nice date night with my husband is Armani’s. We love the ambiance, amazing entrées and the beautiful scenery overlooking the bay.

For a ladies night, my girlfriends and I love to sip cocktails at the Hi-Fi Rooftop Bar of the Fenway Hotel [in Dunedin]. The views are spectacular and their manager, Greg Fountain, always goes over and beyond to give us the VIP treatment.

The best and freshest tea in town is hand-made and delivered by Livy O’s Catering. I can’t get enough of their pineapple sweet tea!

Eddie V’s is my favorite restaurant for fine dining. I love their fresh seafood and exceptional service! I’ve been a client of SB Health & Beauty Spa [in Hyde Park] for almost a decade. I typically enjoy their wet room first, which has a fantastic jacuzzi and sauna, then I proceed to get a 90-minute massage for full body relaxation. For a glowing facial, I visit my favorite esthetician Natalia Barlow of Glow by Natalia Barlow.

I absolutely love visiting My Shade & Texture Beauty Store [near Temple Terrace] to shop for all of my essential beauty needs. In addition, the shopping experience is truly one of a kind, as the store features interactive bars where you choose from a curated selection of natural herbs, salts, sugars and essential oils to create your own botanical face and body remedies.

I enjoyed my first authentic Pervian dish in South Beach, so I was thrilled to discover Lima Limón in North Tampa. Lima Limón offers fresh authentic Peruvian cuisine, and every single bite is simply extraordinary. They are a must try!