Alessandra Haybittle’s journey from the corporate world to entrepreneurship is a testament to the power of prioritizing family and passion. With over 20 years in marketing, she mastered the art of brand-building in highly competitive industries.

Today, she is the force behind IM=X® Pilates Carrollwood and Wesley Chapel and a mentor to Brazilian entrepreneurs looking to establish businesses in the U.S. Her journey proves that branding isn’t about flashy marketing; it’s about creating something real, something people believe in.